SEO & ECommerce
My work in SEO started in 2017, and has evolved as the industry has. While I started with basic SEO tools, my knowledge and expertise has expanded to more complex tools like GA4, Google Search Console, and SEMRush. I bring my background in creative writing to each project to make sure content is both optimized and natural.
WOMEN'S BEAN PROJECT
I have spearheaded the systematic improvement of the Bean Project's website since January 2023. The website had not been updated for SEO and CWV compliance since 2018, so I brought in two contract teams in SEO and web development that I continue to coordinate with today. With both internal and external efforts, I regained CWV compliance, page one indexing, and effective content management.
This project is managed in Wordpress, WooCommerce, SEMRush, Google Analytics, Google Search Console, and Yoast SEO.
RAVENSWOOD LEATHER, LLC
While working as Shop Manager at Ravenswood Leather, I took on SEO improvements and content management to improve sales conversions. I continued this task as an independent contractor after I moved away from the company location.
This project was managed internally through Wordpress, Google Search Console, and Yoast SEO.