SEO & ECommerce
My work in SEO started in 2017, and has evolved as the industry has. While I started with basic SEO tools, my knowledge and expertise has expanded to more complex tools like GA4, Google Search Console, and SEMRush. I bring my background in creative writing to each project to make sure content is both optimized and natural.
WOMEN'S BEAN PROJECT
I have spearheaded the systematic improvement of the Bean Project's website since January 2023. The website had not been updated for SEO and CWV compliance since 2018, so I brought in two contract teams in SEO and web development that I continue to coordinate with today. With both internal and external efforts, I regained CWV compliance, page one indexing, and effective content management.
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This project is managed in Wordpress, WooCommerce, SEMRush, Google Analytics, Google Search Console, and Yoast SEO.
RAVENSWOOD LEATHER, LLC
While working as Shop Manager at Ravenswood Leather, I took on SEO improvements and content management to improve sales conversions. I continued this task as an independent contractor after I moved away from the company location.
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This project was managed internally through Wordpress, Google Search Console, and Yoast SEO.